Wednesday July 01, 2009
2 notes
YouTube offers publishers links in overlays: If you’re a publisher who buys search ads on YouTube, you qualify to create overlays on your clips (like the one above) that are designed to drive traffic back to your site. “All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video,” YouTube explains. It’s tearing a page from the Google playbook: provide unique incentives for publishers who buy search ads. Details here.
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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