Thursday July 16, 2009
Short pre-rolls work better, says MTV Networks
MTV Networks said it conducted extensive tests of pre-roll video advertising scenarios from the perspective of both advertisers and users. The winner: a five-second pre-roll ad that’s accompanied ten seconds layer by an animated display ad that takes over the bottom third of the screen.
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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