Tuesday August 18, 2009

1 note

Photo

WCCO breaks Favre story on Twitter: When a source told WCCO-TV’s Mark Rosen that Brett Favre would join the Minnesota Vikings, he sent out a tweet. Moments later, other reporters re-tweeted the news, and it was piped out to Facebook. Soon, WCCO was one of the top three trending topics on Twitter, reports MinnPost, sending a big traffic burst to WCCO.com. The tweet beat WCCO’s TV coverage, but not by much. “It was almost simultaneous,” said News Director Scott Libin of the breaking news scroll on the air. But unlike WCCO TV, the Tweet spread around the country — a great example of leveraging the power of Twitter on a big story. Update: According to Twitter time stamps, WISN broke the story first.

WCCO breaks Favre story on Twitter: When a source told WCCO-TV’s Mark Rosen that Brett Favre would join the Minnesota Vikings, he sent out a tweet. Moments later, other reporters re-tweeted the news, and it was piped out to Facebook. Soon, WCCO was one of the top three trending topics on Twitter, reports MinnPost, sending a big traffic burst to WCCO.com. The tweet beat WCCO’s TV coverage, but not by much. “It was almost simultaneous,” said News Director Scott Libin of the breaking news scroll on the air. But unlike WCCO TV, the Tweet spread around the country — a great example of leveraging the power of Twitter on a big story.

Update: According to Twitter time stamps, WISN broke the story first.

Comments (View)
blog comments powered by Disqus
  1. derusha reblogged this from lostremote
  2. lostremote posted this