Wednesday October 07, 2009
Google debuts new simplified ads for local businesses: The “Listing Ads” appear in Google Search and Maps — only in San Francisco and San Diego to start — based on category and location. And in a new twist for Google, they’re sold as a monthly fixed fee. Advertisers can also use a free phone number that Google provides to track phone calls. Since many small businesses have been confused with buying search ads, the idea is to make this ad and the buying process as simple and painless as possible. Smart.
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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