Wednesday October 07, 2009
1 note“42% of responding (TV) station managers simply don’t know if their site is making money.”
— From a new RTNDA/Hofstra University survey that found that 31 percent of local TV station managers say they’re making money online. An even larger number, 42 percent, say they don’t know. And 48 percent say the newsroom has a long way to go. “(The study) holds a mirror up for us to see the immediate need for more editorial supervision and management vision,” said RTNDA Chairman Stacey Woelfel. “These sites have never been as important as they are now.” To me personally, this study is deeply troubling because it illustrates the same old problems local TV station sites have experienced over the last decade. Little has changed — just like newspapers — and for many stations it will soon become a threat to survival.
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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