Friday October 16, 2009
“We have to go from a world in which we try to do a better job of covering the same news as everyone else to a world where we’re bringing our audiences news that no one else is.”
— From ABC News President David Westin at the Media Institute Awards dinner this week. A great quote, especially for local TV, which still spends a healthy part of the news day chasing each other on the same stories. The end result is most local TV sites in a given market have the same stories with similar designs, expediting the road to commoditization and uncertain futures.
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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