Thursday October 29, 2009
1 noteAlbritton to launch aggressive local site in DC
Wow, this is big news. Jim Brady, former executive editor of WashingtonPost.com, has been hired to create a new local news site in DC that combines the sites of Albritton’s WJLA.com and News8.net. The number of web staff Brady expects to employ: 50. ” The concept is, to win big, you have to bet big,” Brady told PaidContent. “To build a business, you have to build an audience. And to build an audience, you have to have enough interesting content features. You can’t take 10 people and create a local site as a business.”
Combine the staffing with the leadership and Albritton’s success with Politico.com, and you have a new competitor to the WashingtonPost.com and perhaps a new model of how television sites can seriously take on the newspaper in town. Stay tuned…
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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