Thursday October 29, 2009
Comcast putting Yellow Pages on your TV set: Even more competition for local media. Comcast is starting an experiment in Philadelphia where viewers can navigate the Yellow Pages on their TV sets. Businesses can pay for premium placement — even include their own video commercials or longer how-to clips. Will viewers use it? Too early to tell, but for cable operators, it certainly sounds promising. The technology is powered by FourthWall Media. (Via the Kelsey Blog)
Cory Bergman founded Lost Remote in 1999 with the slogan, "The TV Revolution is Coming. Are You Ready?" For years, Cory has urged media companies to lead the way on technology before someone else does it for them.A longtime journalist, Cory is the director of new product development at msnbc.com as well as the co-founder (with his wife Kate) of the hyperlocal news startup Next Door Media in Seattle. He's also on the advisory board for the University of Washington's innovative digital media program. In his personal time, Cory lays awake at night obsessing over new sustainable business models for local news on the web. Email him at cory[at]lostremote.com.
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