They’ve used social media before to promote new seasons, and “Pretty Little Liars” is leveraging its social channels again ahead of tonight’s throwback black and white episode.
On its Facebook page, “PLL” is calling on fans to go black and white while changing its cover photo.
ABC Family also tweeted encouragement for fans to livetweet during the show with one of the show’s writers, costume designers, and star Keegan Allen (plays Toby Cavanaugh).
— ABC Family (@ABCFamily) February 11, 2014
#PLLBlackAndWhite airs tonight at 8pmET on ABC Family.
- How 'Alex on the Plaza' is Using Social to Produce Great 'Today' Show Moments
- 'Despierta América' Unveils 'The Social Media Set'
- USA Network Partners With Wattpad for 'Dig' Prequel
- Beamly Expanding to Android TV