They’ve used social media before to promote new seasons, and “Pretty Little Liars” is leveraging its social channels again ahead of tonight’s throwback black and white episode.
On its Facebook page, “PLL” is calling on fans to go black and white while changing its cover photo.
ABC Family also tweeted encouragement for fans to livetweet during the show with one of the show’s writers, costume designers, and star Keegan Allen (plays Toby Cavanaugh).
— ABC Family (@ABCFamily) February 11, 2014
#PLLBlackAndWhite airs tonight at 8pmET on ABC Family.
- When Viral Video Jumps From Your Second Screen to TV
- And The Emmy Winners (According to TV Addicts) Are...
- Vocativ Founder Launches $120 Million Start-Up Fund; Invests in SocialStudios
- What is the Right Sweet Spot for Social Teasing of Local News?