TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Primetime TV budgets soaring

You would think that with all the technological changes and cost pressures in network television today that programming costs would be kept under control. But actually, programming costs across the four networks are up 9 percent this year while advertising sales are mostly flat year-over-year. So what gives? “I think it is some indication of either myopia, naivete or just plain brain damage on the part of the industry,” says News Corp. chief operating officer Peter Chernin. “Things are interconnected in this world, and I think the significant issue is that the fundamental economics of the television business are under a real challenge right now.” To say the least. And what’s all this investment yielding? With the most expensive programming in history on the air, the networks are seeing very mediocre success at best.

  • Report: NBC poised to cancel expensive ‘Studio 60′
  • Mediabistro Course

    Podcasting

    PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!