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Ratings don’t really matter for ‘Gossip Girl’

The CW show Gossip Girl isn’t doing very well in the ratings. In fact, it doesn’t even crack the top 100 shows. “I can honestly say I don’t check the ratings after the show airs,” said Josh Schwartz, the show’s founder. So why hasn’t the show been canceled? You guessed it — it’s wildly popular online, even outpacing The Office on iTunes. Fans sites are everywhere. And when you add DVR ratings to the mix, it’s the most-watched show by teenagers. “It doesn’t give local affiliates much of a lead-in, but that is something we have to get used to,” explains AR&D’s Steve Safran. “When people use a DVR, there are no lead-ins. When you download a show, there are no lead-ins. For websites, there are no lead-ins. So after a while, the whole concept of a lead-in just… goes… away. Local news truly has to stand on its merits now.”

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