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Report: Google to buy Adscape

With perfect timing in respect to Cory’s earlier nod to games, Google is reportedly set to dish out $23 million to pick up the video game advertising company Adscape. Interestingly, Adscape has no video game publishers as current customers. Microsoft paid hundreds of millions to buy Massive, a video game ad company that offers developers an SDK for placement, back in May, 2006.

An example of an in-game ad from Adscape’s site.

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Multimedia Journalism

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