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Report: Google to buy Adscape

With perfect timing in respect to Cory’s earlier nod to games, Google is reportedly set to dish out $23 million to pick up the video game advertising company Adscape. Interestingly, Adscape has no video game publishers as current customers. Microsoft paid hundreds of millions to buy Massive, a video game ad company that offers developers an SDK for placement, back in May, 2006.

An example of an in-game ad from Adscape’s site.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!