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Report: Google to buy Adscape

With perfect timing in respect to Cory’s earlier nod to games, Google is reportedly set to dish out $23 million to pick up the video game advertising company Adscape. Interestingly, Adscape has no video game publishers as current customers. Microsoft paid hundreds of millions to buy Massive, a video game ad company that offers developers an SDK for placement, back in May, 2006.

An example of an in-game ad from Adscape’s site.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.