A new report by eMarketer says that online video ad spending will hit $5.8 billion by 2013, up from $505 million right now. That’s a jump in share from 2 percent of total online advertising to 10 percent. But the report warned that CPMs may drop in the coming years due to 1) the novelty wearing off 2) lack of scarcity and 3) web users are less inclined to watch video ads than TV viewers. (This last point, as written in the ClickZ article, makes little sense. But I think the point they’re trying to make is you can’t port over the same commercial load from TV to the web and expect users to sit through them. Part of the allure of online shows is short, infrequent commercials, which also has a net effect of higher ad recall. While this drives up CPMs now, if this inventory is allowed to grow to TV levels, ad recall will drop and suppress CPMs.) At any rate, the bottom line here is that online video remains a substantial and rapidly-growing business.
ideastream is looking for a Associate Editor. next job KHOU-TV is looking for a Executive Producer (GDH). next job NBCUniversal is looking for a Segment Producer, The Rachel Maddow Show. next job NBCUniversal is looking for a Account Executive - WNJU. next job City of Chesapeake Public Communications is looking for a Television Producer. next job KHOU-TV is looking for a Supervising Investigative Producer. next job Nickelodeon is looking for a Creative Director, TeenNick & NickMom. next job WSVN-TV is looking for a Creative Services Director. see all
TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.