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Results for Our ‘Sound of Music Live!’ Live-Tweet with a Real von Trapp Are In…

Sound LiveNBC is singing a happy tune this morning with big ratings for its live “Sound of Music”
presentation last night. The three hour event averaged 18.47 million viewers with a 4.3 rating in the adults 18-34 demo. NBC doubled CBS in viewers for the night and more than doubled its closest competitor in the demo, ABC which averaged a 1.8.

If you didn’t catch us last night on Twitter, we were live-tweeting NBC’s “Sound of Music Live!” with a real von Trapp: Myles von Trapp Derbyshire.

Myles is the 28-year-old great-grandson of Maria von Trapp, who was the matriarch of the family played by Oscar-winner Julie Andrews in the 1965 classic.

Initially, he was impressed with Carrie Underwood‘s rendition of his great-grandmother:

But like many we observed on social media, he quickly soured:

Next, we released a photo very special to Myles: his mother and him in front of the von Trapp family house in Salzburg, Austria. This generated a good amount of favorites and retweets.

The great-grandson of Maria von Trapp’s final verdict on the 2013 revival…

NBC partnered with Zeebox throughout the show, live-tweeting both East and West Coast broadcasts.

Check out @lostremote on Twitter for all of the unique family von Trapp pics we released and for our full “Sound of Music Live!” live-tweet.

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