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#Rokering Heating Up ‘Today’ and Social

tdy_GIF_alroker_140117NBC “Today” weatherman Al Roker heated up social media with a new phenomenon Friday: #Rokering.

Roker stood behind a lamp on set in the backdrop of investigative correspondent Jeff Rossen, and after seeing this, Carson Daly launched a new meme.

Within minutes, #Rokering was off to the races, with viewers sending in their own horror movie-esque photos of them behind a lamp.

“Today” co-hosts came to play too.

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