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Roku Kicks off ‘Summer of Endless Streaming’

Roku FacebookStreaming-TV device innovator Roku is kicking off its “summer of endless streaming” sweepstakes today, with Roku users getting the chance to win dozens of prizes.

Roku launched the sweepstakes after a study it sponsored showed that watching TV is one of people’s favorite summer activities. 80% of respondents answered they’ve stayed inside to watch their favorite TV show, even on a nice summer day. 43% even came up with an excuse to justify doing so. Of those creating excuses, the biggest culprits fell between the age range of 18-24.


60% of respondents answered watching TV when asked what they do on a summer day. The next most popular activity was reading (47%), shopping (33%), jogging or hiking (19%), or attending sporting events (16%).

Bigger picture, 92% said they stay current with their favorite TV shows when they travel during the summer.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!