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Roku Kicks off ‘Summer of Endless Streaming’

Roku FacebookStreaming-TV device innovator Roku is kicking off its “summer of endless streaming” sweepstakes today, with Roku users getting the chance to win dozens of prizes.

Roku launched the sweepstakes after a study it sponsored showed that watching TV is one of people’s favorite summer activities. 80% of respondents answered they’ve stayed inside to watch their favorite TV show, even on a nice summer day. 43% even came up with an excuse to justify doing so. Of those creating excuses, the biggest culprits fell between the age range of 18-24.


60% of respondents answered watching TV when asked what they do on a summer day. The next most popular activity was reading (47%), shopping (33%), jogging or hiking (19%), or attending sporting events (16%).

Bigger picture, 92% said they stay current with their favorite TV shows when they travel during the summer.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.