Last night’s E! upfront was once again, the party not to miss. The Kardashians, Ryan Lochte, Kevin Jonas and more were in NYC for the network’s big celebration for advertisers. Social wasn’t just a side note, it was the main part of the night. In addition to the stars Instagramming and taking tons of photos with fans, Ryan Seacrest showed advertisers in his presentation how important the network’s web reach is.
Watch Ryan Seacrest discuss the networks year over year growth.
- A recap of the 2014 upfronts from Stuart Elliott and Simon Applebaum
- Univision Upfront: 'social is key component in how we create content and how we engage the audience'
- A+E Networks get social for 2014 upfront
- Upfronts: How the cast of MTV's 'Faking It' and 'Awkward' are using social media