TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

‘Scandal’ Finale Scores Big on Twitter

As we reported, the “Scandal” season finale created some great moments both on-air and between show stars and fans. The last episode also scored big Twitter ratings.

The finale ranked #2 on Nielsen Social’s daily top five list; 3.4 million people saw 697,000 tweets revolving around the third season finale yesterday.

These tweets were sent by 140,000 unique authors and generated 37 million impressions. The ratings measure activity from three hours before, during, and three hours after the show airs.

Scandal Numbers

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!