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‘Scandal’ Finale Scores Big on Twitter

As we reported, the “Scandal” season finale created some great moments both on-air and between show stars and fans. The last episode also scored big Twitter ratings.

The finale ranked #2 on Nielsen Social’s daily top five list; 3.4 million people saw 697,000 tweets revolving around the third season finale yesterday.

These tweets were sent by 140,000 unique authors and generated 37 million impressions. The ratings measure activity from three hours before, during, and three hours after the show airs.

Scandal Numbers

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.