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‘Scandal’ Jumps Five Spots On Twitter Nielsen Ratings

nielsen-twitterABC’s ‘Scandal’ showed the most Twitter interaction growth, jumping up to the 4th most-tweeted about show this week, up from 9th the week before.

The show, which had one of its stars moderate a live real-time Twitter timeline during last Thursday’s show, had 351,000 tweets penned about it reaching an unique audience of 2, 214,000,¬† up from 187,000 and 1,506,000, respectively, the week before. The uptick can certainly be attributed to the show’s hands-on interaction between actors and fans during the airing of the show.

“Saturday Night Live” broke into the top 10, with 84,000 tweets attributed to it reaching a unique audience of 1, 376,000. SNL opened with a skit poking fun at both embattled Toronto Mayor Rob Ford and “60 Minutes” correspondent Lara Logan.

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