ABC’s ‘Scandal’ showed the most Twitter interaction growth, jumping up to the 4th most-tweeted about show this week, up from 9th the week before.
The show, which had one of its stars moderate a live real-time Twitter timeline during last Thursday’s show, had 351,000 tweets penned about it reaching an unique audience of 2, 214,000, up from 187,000 and 1,506,000, respectively, the week before. The uptick can certainly be attributed to the show’s hands-on interaction between actors and fans during the airing of the show.
“Saturday Night Live” broke into the top 10, with 84,000 tweets attributed to it reaching a unique audience of 1, 376,000. SNL opened with a skit poking fun at both embattled Toronto Mayor Rob Ford and “60 Minutes” correspondent Lara Logan.
- Ellen's Oscars Moments Still Causing Stir on Social
- #Counterbatch: Benedict Cumberbatch and Sesame Street team up for YouTube video
- Among award shows, Premio Lo Nuestro sees most engaged Twitter audience
- Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network's strengthened guidelines