TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

‘Scandal’ Jumps Five Spots On Twitter Nielsen Ratings

nielsen-twitterABC’s ‘Scandal’ showed the most Twitter interaction growth, jumping up to the 4th most-tweeted about show this week, up from 9th the week before.

The show, which had one of its stars moderate a live real-time Twitter timeline during last Thursday’s show, had 351,000 tweets penned about it reaching an unique audience of 2, 214,000,  up from 187,000 and 1,506,000, respectively, the week before. The uptick can certainly be attributed to the show’s hands-on interaction between actors and fans during the airing of the show.

“Saturday Night Live” broke into the top 10, with 84,000 tweets attributed to it reaching a unique audience of 1, 376,000. SNL opened with a skit poking fun at both embattled Toronto Mayor Rob Ford and “60 Minutes” correspondent Lara Logan.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!