In its first partnership with a Spanish-language broadcaster, Shazam said it will be enabling viewers of Thursday night’s Billboard Latino Music Awards on Telemundo to tag the event for expanded content. Viewers can learn more about their favorite artists walking the red carpet, find links to videos and photos, and buy music directly through the Shazam app.

The event follows Shazam’s recent partnerships with American Idol and the Grammy Awards.

“The Billboard Latin Music Awards mark another major milestone for Shazam’s 200 million fans around the world as we integrate with a major live event on one of the largest Spanish-language broadcasters in the United States,” said Shazam EVP Marketing David Jones in a release. “This is one of Telemundo’s most popular broadcasts, so we are excited that we can make it that much more engaging for Latin music fans.”