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Shazam partners up with NBC for Olympics extras

Shazam has landed a big partnership to enable TV viewers in the US to interact with one of television’s biggest events: the London Olympics, spanning NBC, NBC Sports Network, MSNBC, Bravo and CNBC. Viewers who tag the broadcast from their Shazam app will be able to see additional information on the athletes, engage in polls, view the competition schedule, check the latest results, keep tabs on the medal count and share on social media.

Shazam has yet to announce its participation with Olympics advertisers. If the Super Bowl was any indication — Shazam worked with over one-third of those advertisers — you’ll be seeing lots of Shazam logos on the screen beginning next month.

“Our collaboration with NBC around the London Games marks an exciting milestone for Shazam for TV,” said Shazam CEO, Andrew Fisher. “As the leader in second-screen interactive television, we’re proud to work with NBC to make their coverage of the London 2012 Summer Olympics an even more engaging and interactive social experience.” Adds NBC Sports’ Rick Cordella, “We are confident their Shazam for TV service will help us ignite even more excitement among viewers watching the Games on the networks of NBCUniversal.”

Shazam will also promote NBC Olympics’ apps for video coverage and a more in-depth interactive experience. The partnership spans programming between the The Opening Ceremony on July 27 through the Closing Ceremony on August 12.

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