Updated: Last night BET’s Hip Hop Awards took place, a major tent pole for the network, next to their annual BET Awards. The awards, hosted by Mike Epps saw a huge amount of social TV activity both during the linear broadcast, before and after. Social TV has flourished during major television awards shows and the spectacle that’s needed on the main screen is nothing if it doesn’t translate onto Facebook, Twitter, GetGlue and more. Trendrr shared the results from last night’s awards with Lost Remote.
Not surprisingly Rick Ross was the most talked about celebrity, who’s fame over the past year has grown tremendously on real life and on social. The awards premiere last night drew in 3.1 million viewers and it was the #1 Hip Hop Themed telecast on TV for the seventh straight year. Here are social TV highlights from Trendrr followed by an infographic.
- The event sparked 2,607,321 total twitter posts throughout all of yesterday and 2,202,348 total twitter posts as it aired (** Last year the event sparked just over 1 Million twitter posts throughout the day).Sentiment trended 49% positively, 27% negatively, and 22% neutrally.
- 54% of tweets were generated by men. 46% were generated by women.
- A majority 70% of viewers chose to tweet about the ceremony from their mobile devices, while 30% did so from the web.
- The top 5 markets stirring up tweets around the event were NYC, Atlanta, LA, Philly, and Chicago respectively.
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