TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Social buzz and ratings bump help drive the Country Music Awards back to first place

cmaawards-logoABC’s broadcast last Wednesday of the Country Music Association Awards – or, the CMAs for short – averaged 16.6 million viewers, a 3 million viewer climb compared to last year. Social activations surrounding country music and their industry award shows have become increasingly important. For the CMAs this year, women drove the majority of the social buzz surrounding the awards, and, surprisingly, New Jersey accounted for a large portion of this buzz among U.S. states.

4 million people had 8.8 million Facebook interactions related to the CMAs.

Top 5 Most Social Moments from the CMAs on Facebook

1.      George Strait wins Entertainer of the Year

2.      George Jones tribute with George Strait and Alan Jackson performing “She Stopped Loving Her Today”

3.      Luke Bryan opens the show with “That’s My Kinda Night”

4.      Kenny Rogers and Jennifer Nettles perform “Islands in the Stream”

5.      Carrie Underwood’s medley at the start of the final hour of the show

Top 5 demos buzzing about the CMAs … women dominated the buzz:

1.       Women 25-34

2.       Women 35-44

3.       Women 45-54

4.       Women 18-24

5.       Women 55-64

Top 10 locations buzzing about the CMAs:

1.       Texas

2.       Georgia

3.       New Jersey

4.       Florida

5.       Tennessee

6.       Ohio

7.       Illinois

8.       North Carolina

9.       California

10.   Pennsylvania

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now!