TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Social Buzz for Jimmy Fallon Debut vs. Jay Leno Finale

Leno 304Jay Leno‘s farewell “Tonight Show” episode might have beat out Jimmy Fallon‘s debut in the ratings by over three million viewers, but Fallon topped Leno on the social ratings.

Mashable reports Fallon edged Leno by a wide margin on Twitter.

On Twitter, however, Fallon edged out Leno, according to data Nielsen SocialGuide shared with Mashable upon request. Roughly 79,900 unique accounts sent 157,600 tweets Monday night, amounting to 15.6 million Twitter impressions (number of times tweets were seen). For Leno’s last broadcast, 52,400 sent 79,400 tweets, which resulted in 9.9 million impressions.

As we’ve reported, the new “Tonight Show” with Fallon is making a big social push, designing a new website and app that puts a maximum on social engagement. It will be interesting to see the social growth of “Late Night” now that a younger-generation host is in the heralded host seat.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!