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Social Marketing Firms Unite: Spredfast and Mass Relevance Merge

Merger

Social TV leader Mass Relevance, the Austin-based social experience company we’ve been covering since 2011, has merged with fellow social marketing firm Spredfast. The two will consolidate under the Spredfast name.

Spredfast CEO Rod Favaron will become the CEO for the combined company. “If you’re in the business of helping brands and media do social, you better have relationships with the biggest social networks in the world,” he said in a joint Mass Relevance-Spredfast video. Favaron says combining Mass Relevance’s knack for Twitter and Facebook social experiences with Spredfast’s relationships with dozens of social networks creates a company others can’t compete with “from a capability perspective.”

“By teaming up, we’ll give marketers access to every piece of social data submitted in real-time, so they can uncover conversations that matter to their brand and build shared experiences that allow them to interact with their audience, both one-to-one and one-to-many,” Founder and CEO of Mass Relevance Sam Decker said. Jesse Redniss, who became Chief Strategy Officer for Mass Relevance last year, says the merger helps meet the content and storytelling demand out there.

“Our partners will now have a unified platform to not only listen, learn and analyze, but to reach out and touch their fans and viewers everywhere with impactful, relevant, compelling content which drives a deeper, more emotional connection. ”

Here are the combined stats for the two companies, now merged as Spredfast.

  • Over 600 brand and media companies.
  • Works with all five major broadcast networks.
  • Social marketing activations span across 84 countries.
  • Primetime TV social experiences are seen by 40% of U.S. population.
  • Social content across 80 languages.
  • Over 650 million pieces of social content per day.

 

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