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62 percent of TV viewers use social media while watching

We publish a lot of research here on Lost Remote, and fortunately nearly all of the studies and surveys agree that social viewing is a quickly-growing phenomenon. Ericsson published a study this week that found 62 percent use social media while watching TV – an 18 percentage point increase in one year. But keep in mind they’re not just talking about TV: just 25% use social media to discuss what they’re watching while they are watching it.

Women are more likely to use social media along with TV — 66% compared to 58% for men. Here’s the frequency breakdown for using social media to talk about what you’re watching:

The study also found that 67% use tablets, smartphones or laptops for TV viewing. “As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together,” said Ericsson’s Niklas Rönnblom, which points to the big opportunity of social TV. “It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices.”

You can flip through the full study (.pdf) here.

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