The Montreal-based Seevibes gives networks and advertisers insights to better manage social media campaigns along with corresponding TV initiatives. The company provides a Seevibes Score comprised of six distinct social media metrics to help customers make better optimizations.
Seevibes intends to use the funding to expand international development efforts and to secure additional media and agency partnerships. “From the first steps at FounderFuel in 2011, Seevibes has used the power of social media to contribute to creating new value for the TV industry” said Alan MacIntosh, Partner at Real Ventures “We’re happy to be part of this financing and to see them grow internationally.”
- Social TV consolidation: wywy acquires Second Screen Networks, ConnecTV acquires Tweet TV
- Halt and Catch Fire attracted the same audience as Mad Men, just not as many of them
- Viggle Continues Adding to Social TV Patent Portfolio
- Social Sentiment and Actionable Insights: Mashwork Partners with PunchTab