TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Social TV consolidation continues: GetGlue rebrands as tvtag, Yahoo! shuts down IntoNow, Viggle buys Dijit Media

downloadThe past week has seen a tremendous amount of consolidation from some of the major platforms that have defined a now tiny world of “companion apps” to the TV viewing experience. Here are the details about GetGlue pivoting to tvtag, Yahoo! shutting down IntoNow and Viggle acquiring Dijit Media.

  • Over the weekend, GetGlue’s owners i.TV announced that the platform would become tvtag. Here’s a video about the app that launched yesterday and the full announcement from i.TV.

  • Yesterday, Yahoo! announced that they were shutting down IntoNow which the company originally bought for millions. TechCrunch has the full story here. Yahoo! says the ACR technology will be built into their smart TV and sports products and the founder of the company, Adam Cahan is of course still high up at Yahoo! as their SVP of Mobile and Emerging Products.
  • Viggle acquired Dijit Media today and will be building in NextGuide’s platform and their reminder button into Viggle. TechCrunch has the full story here. Dijit of course, had previously acquired Miso one of the early TV check-in apps.

Regarding checking into TV in general, TechCrunch’s Ryan Lawler described in his coverage of IntoNow shutting down that, “The idea was as preposterous then as it seems now, but thanks to the relative early success of Foursquare back in those days, eager app makers were trying to get people to check into every damn thing.” It’s going to be an interesting year to see how TV startups try to innovate in the face of a jaded community.

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site ( by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.