Social TV pioneer Jesse Redniss is on the move, named Chief Strategy Officer at Mass Relevance, according to Mashable.
The former USA Network executive — whose departure was exclusively reported on Lost Remote in August — was key in developing the network’s second screen and social TV initiatives, garnering an Emmy nomination for HashTag Killer, a successful transmedia integration campaign for the show “Psych.” He also was pivotal in developing USA’s social advertising through screen unification.
Redniss tells Mashable: “We had so much fun at USA with pushing the boundaries of what we can do with these platforms, I can’t wait to do it with more people and with more brands and properties.”
Think Redniss’s move to Mass Relevance is a second screen game changer? Let us know.
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