TVNewser Show TVNewser TVSpy SocialTimes AllFacebook GalleyCat PRNewser AgencySpy FishbowlNY FishbowlDC MediaJobsDaily UnBeige 10,000 Words

Social TV Visionary Jesse Redniss Named Chief Strategy Officer At Mass Relevance

Jesse-Redniss-USA-Network-200x300Social TV pioneer Jesse Redniss is on the move, named Chief Strategy Officer at Mass Relevance, according to Mashable.

The former USA Network executive — whose departure was exclusively reported on Lost Remote in August — was key in developing the network’s second screen and social TV initiatives, garnering an Emmy nomination for HashTag Killer, a successful transmedia integration campaign for the show “Psych.” He also was pivotal in developing USA’s social advertising through screen unification.

Redniss tells Mashable: “We had so much fun at USA with pushing the boundaries of what we can do with these platforms, I can’t wait to do it with more people and with more brands and properties.”

Think Redniss’s move to Mass Relevance is a second screen game changer? Let us know.

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!