OK, so it’s just another show being offered on iTunes, right? Variety says long-running soap Days of Our Lives will be offered starting tomorrow for $1.99. This is the first daytime soap on the store — and makes Days one of the most widely-distributed shows around: first-run on NBC, same day second-run on Disney’s SoapNet, and now a digital offering. The show is on a sort of death watch, after Jeff Zucker told reporters that it wouldn’t be renewed when its contract ends in 2009. Sony says it hopes the iTunes offering will attract new or returning viewers and help boost the show’s NBC ratings.
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.