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Sony hopes ‘Days’ iTunes play will boost ratings

OK, so it’s just another show being offered on iTunes, right? Variety says long-running soap Days of Our Lives will be offered starting tomorrow for $1.99. This is the first daytime soap on the store — and makes Days one of the most widely-distributed shows around: first-run on NBC, same day second-run on Disney’s SoapNet, and now a digital offering. The show is on a sort of death watch, after Jeff Zucker told reporters that it wouldn’t be renewed when its contract ends in 2009. Sony says it hopes the iTunes offering will attract new or returning viewers and help boost the show’s NBC ratings.

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