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SPOILERS: ’24: Live Another Day’ Finale Draws Smiles, Anger, and ‘WTF’ Moments

bauerctuIt seems any ending involving Jack Bauer contains good and bad news, and the ‘24: Live Another Day‘ finale was no different.

Thanks to Jack’s heroics, a war between America and China was prevented. But, unfortunately in the process, the love of his life Audrey was killed during a shootout.

We reached out to our analytics partner ‘Canvs‘ to examine the reaction to the mini-series finale, which aired Monday. The episode garnered 18,218 reactions out of 66,127 tweets from 6pmET on July 14 to 1amET on July 15. These interactions were up significantly from the penultimate episode’s 5,878 reactions out of 23,265 Tweets on July 8.

Canvs measures sentiment across tweets, and classifies a ‘reaction’ as a tweet that contains emotional language.

Here are the details:

Emotion breakdown. % of Reactions that expressed different emotions:

-45% Great

-10% Good

-9% WTF

-9% Sad

-8% Want to watch

-7% Pissed off

-7% Speechless

-4% Hate

Top Moments

9:25-9:30: “Good” spiked when Kate shot the sniper.

9:30-9:35: “Speechless” spiked when Audrey died.


9:34-9:40: “Pissed off” spiked with people angry about Audrey’s death and its effect on Jack.

9:45-9:50: “WTF” spiked when Chloe was kidnapped.


9:50-9:55: “Sad” spiked when President Heller explained his Alzheimer’s disease meant he wouldn’t remember his daughter Audrey.

Over the course of the entire 13-episode mini-series, Jack Bauer was the most reacted-to character by far, with over 30,000 tweets expressing emotion about Jack throughout the season. 42% of all Jack-related reactions expressed excitement, 34% expressed love, and only 3% expressed hate. Jack’s partner-in-crime, Chloe O’Brian was the next most-loved character; she garnered 3,058 love mentions over the course of the season. 54% of all mentions of Chloe expressed love.

Tweet Source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode’s initial broadcast, local time. 

Reaction source: Canvs. Mashwork’s Canvs analyzes Tweets about TV to capture emotions within conversation and organizes them into themes called reactions. 

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