TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Sprout Social Index: the entertainment industry’s rapid growth continues

Sprout-Social-620x364Social monitoring company Sprout recently released the Sprout Social Index, which “looks at channel growth, brand responsiveness, and consumer behavior across more than 160 million inbound messages across 20,000 brand profiles and fan pages” with the goal to better equip brands with actionable insight about people’s social habits and o­ffer opportunities to create stronger, longer-lasting customer relationships.” The index notes the impressive growth of both Facebook and Twitter, and more, how brands are using social media to engage with consumers. What’s impressive to us at Lost Remote, is just how much users interact with entertainment brands.

Here are some highlights that apply to the social TV industry:

Screen Shot 2013-12-16 at 8.31.34 PM

  • Between Q3 2012 and Q3 2013, the Entertainment industry grew by 350% in terms of inbound messages across social channels, which far outpaces any other industry.

  • Between Q3 2012 and Q3 2013, the Entertainment industry is the fastest growing industry on Twitter, with 498% growth [the second fastest is Utilities with 273% growth].

  • Between Q3 2012 and Q3 2013, the Entertainment industry is the fastest growing industry on Facebook, with 196% growth [the second fastest is Utilities with 170% growth].

  • While Facebook is the primary channel for brand engagement in Retail, Automotive, and Utilities, Twitter is primarily used by consumers to tweet about Entertainment, Government, and Marketing.

 

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!