TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC
KOB - TV is looking for a Morning Executive Producer. next job WKOW TV is looking for a News Director. next job KGW is looking for a News Producer. next job WTKR/WGNT TV is looking for a News Producer. next job Bloomberg LP is looking for a Senior Producer. next job WPIX11 is looking for a Line Producer. next job Vidicom is looking for a TV News Writer. next job NBCUniversal is looking for a Producer, WVIT. see all

Sprout Social Index: the entertainment industry’s rapid growth continues

Sprout-Social-620x364Social monitoring company Sprout recently released the Sprout Social Index, which “looks at channel growth, brand responsiveness, and consumer behavior across more than 160 million inbound messages across 20,000 brand profiles and fan pages” with the goal to better equip brands with actionable insight about people’s social habits and o­ffer opportunities to create stronger, longer-lasting customer relationships.” The index notes the impressive growth of both Facebook and Twitter, and more, how brands are using social media to engage with consumers. What’s impressive to us at Lost Remote, is just how much users interact with entertainment brands.

Here are some highlights that apply to the social TV industry:

Screen Shot 2013-12-16 at 8.31.34 PM

  • Between Q3 2012 and Q3 2013, the Entertainment industry grew by 350% in terms of inbound messages across social channels, which far outpaces any other industry.

  • Between Q3 2012 and Q3 2013, the Entertainment industry is the fastest growing industry on Twitter, with 498% growth [the second fastest is Utilities with 273% growth].

  • Between Q3 2012 and Q3 2013, the Entertainment industry is the fastest growing industry on Facebook, with 196% growth [the second fastest is Utilities with 170% growth].

  • While Facebook is the primary channel for brand engagement in Retail, Automotive, and Utilities, Twitter is primarily used by consumers to tweet about Entertainment, Government, and Marketing.

 

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now!