Social monitoring company Sprout recently released the Sprout Social Index, which “looks at channel growth, brand responsiveness, and consumer behavior across more than 160 million inbound messages across 20,000 brand proﬁles and fan pages” with the goal to better equip brands with actionable insight about people’s social habits and offer opportunities to create stronger, longer-lasting customer relationships.” The index notes the impressive growth of both Facebook and Twitter, and more, how brands are using social media to engage with consumers. What’s impressive to us at Lost Remote, is just how much users interact with entertainment brands.
Here are some highlights that apply to the social TV industry:
Between Q3 2012 and Q3 2013, the Entertainment industry grew by 350% in terms of inbound messages across social channels, which far outpaces any other industry.
Between Q3 2012 and Q3 2013, the Entertainment industry is the fastest growing industry on Twitter, with 498% growth [the second fastest is Utilities with 273% growth].
Between Q3 2012 and Q3 2013, the Entertainment industry is the fastest growing industry on Facebook, with 196% growth [the second fastest is Utilities with 170% growth].
While Facebook is the primary channel for brand engagement in Retail, Automotive, and Utilities, Twitter is primarily used by consumers to tweet about Entertainment, Government, and Marketing.
- TiVo Study: Multitasking Viewers Rarely Engage in TV-Related Side Activities
- Infographic: Fans React to Homer and Peter Sharing the Small Screen Together
- Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate
- Viacom Study: The 5 Steps to Series Fandom in the TV Everywhere Era