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Surprise! Viewers loved ‘Nightly’ with one advertiser

Monday night, NBC Nightly News aired just one minute and thirty seconds of commercials for the entire newscast, sponsored solely by Philips. The rest of the time was filled with extra coverage. And imagine that, viewers loved it. “Brilliant! That is what news is all about. NEWS, not commercials about every pharmaceutical or car maker,” writes Leon from New York. “If there was a way to pay for not watching the very uncreative commercials, I WILL DO IT.” NBC had said that it’s considering an offer from another advertiser to do the same.

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Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!