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Surprise! Viewers loved ‘Nightly’ with one advertiser

Monday night, NBC Nightly News aired just one minute and thirty seconds of commercials for the entire newscast, sponsored solely by Philips. The rest of the time was filled with extra coverage. And imagine that, viewers loved it. “Brilliant! That is what news is all about. NEWS, not commercials about every pharmaceutical or car maker,” writes Leon from New York. “If there was a way to pay for not watching the very uncreative commercials, I WILL DO IT.” NBC had said that it’s considering an offer from another advertiser to do the same.

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!