TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Surprise! Viewers loved ‘Nightly’ with one advertiser

Monday night, NBC Nightly News aired just one minute and thirty seconds of commercials for the entire newscast, sponsored solely by Philips. The rest of the time was filled with extra coverage. And imagine that, viewers loved it. “Brilliant! That is what news is all about. NEWS, not commercials about every pharmaceutical or car maker,” writes Leon from New York. “If there was a way to pay for not watching the very uncreative commercials, I WILL DO IT.” NBC had said that it’s considering an offer from another advertiser to do the same.

Mediabistro Course

Writing the TV Pilot

Writing the TV PilotDevelop and pitch a TV series that will wow producers! Starting September 16, you'll learn how to develop your own television pilot idea, express it as a logline, structure the pilot, write a professional outline, and pitch the pilot idea. Register now!