Jesse Redniss, Chief Strategy Officer at Mass Relevance, was recently at a Twitter event and struck up a conversion with former Univision SVP David Beck about what’s really missing from social TV conferences. Redniss and Beck started to discuss the thrill of coming up with the initial concepts for social TV programs before crafting them into the finished product. They realized that no conference pulls together a group of people that do that for a living , showcase the ideation process, and then showcase a live version of that process in front of a large live audience.
And so the idea for “Creating a Social TV Experience Live from SXSW” was born. in addition to Redniss and Beck, the panel will include BET’s JP Lespinasse and HBO’s Sabrina Caluori. As far as social TV thought leadership goes, this panel is a powerhouse, and the interactive component of the panel makes this a must-pick and must-attend for TV and digital decision makers (and for anyone interested in the social TV space).
We spoke with Redniss and Lespinasse about the panel, how the interactive component is analogous to what social TV is all about, and their favorite social TV integrations from the past year: Read more