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Posts Tagged ‘ABC’

Univision Bests ABC/ESPN in World Cup Social Activity [Saturday]

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision Deportes’ broadcast of World Cup matches yesterday delivered the most-watched Saturday of group play in Univision Deportes World Cup history. So far, the network’s coverage of this year’s games is pacing ahead of its 2010 World Cup coverage by +25% among Total Viewers and +11% among Adults 18-49 through 8 matches. Univision Deportes is also outdelivering ESPN/ABC network’s average by +7% among Total Viewers and +2% among Adults 18-49 through the first 8 matches of the World Cup. Read more

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Social Media 101

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Pretty Little Liars partners with Audi for Snapchat campaign

Screen Shot 2014-06-12 at 12.36.20 AMAdweek’s Michelle Castillo has reported about an impressive social TV campaign that Pretty Little Liars on ABC Family launched with Audi. “Official social media sponsor Audi will be Snapchatting exclusive bonus content from the ABC Family program and the show’s stars in real time.” Here’s how it will work and why this is an important moment for Snapchat and social TV. Read more

ABC7 L.A. Becomes First Local TV Station to Reach One Million Facebook Likes

abc7logocolornew1Last Thursday, KABC-TV (ABC7) – the Los Angeles affiliate of ABC and the #1 rated television station in the Los Angeles area – became the first local TV station to reach one million Facebook likes.

The station’s first post was on November 7, 2008 about an event for the annual earthquake preparedness initiative ‘The Great Southern California Shakeout.’ Since then, the station uses its Facebook page to post news items, contests, and events, and it has become a key component of its viewer outreach efforts.

“Facebook gives us the ability to extend the reach of our trusted news brand and interact directly with our viewers in a variety of ways,” Cheryl Fair, Vice President and News Director, ABC7, Los Angeles, tells Lost Remote. “When there is breaking news or other stories we know would be of interest to our viewers, Facebook provides another opportunity to reach them wherever they are whenever it happens. And, whether it’s comments or criticisms about coverage or sharing stories, video or pictures of news in their communities, our viewers have embraced the opportunity to engage and be a part of the Eyewitness News team.” Read more

Exclusive: And the winner of ABC’s ‘Nashville’ Tumblr competition is…

safe_imageEarlier this week we wrote about ABC’s exciting competition, allowing fans to submit artwork for Rayna Jaymes new album cover (one of the main characters on their hit show Nashville). Lost Remote has been given the exclusive on revealing who the winner is, whose artwork will appear in the actual finale episode. ABC has just announced that the winner is Elyse Myers from Indianapolis, IN. Here’s the artwork and more information about the social TV winner.  Read more

An inside look at ‘Nashville’s’ Tumblr competition to design Rayna Jaymes’ album cover

Screen Shot 2014-05-12 at 3.09.35 PMFans of ABC’s hit show, Nashville were recently given a big treat for being social TV fans of the show. The network announced an extremely smart competition on Tumblr to design Rayna Jaymes’ (one of the main characters of the show played by Connie Britton) new album cover. Tumblr has always been a huge platform for fan art and now that fan art is actually going to be given a chance to be incorporated into the actual show. We are excited to announce that on Wednesday the winner will be revealed here first on LostRemote.com. In anticipation of the big announcement, we interviewed Ben Blatt, ABC’s Executive Director of Marketing who also spoke at the Lost Remote LA Show last December.  Read more

11.1 million people had over 25.4 million interactions about the Oscars on Facebook

Screen Shot 2014-03-03 at 11.07.48 AMLost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more

‘House of Cards’ live tweets ‘Scandal’ as Kerry Washington and others reply

Screen Shot 2014-03-01 at 5.15.13 PMHouse of Cards continues to ramp up their social TV footprint and it’s now going way beyond just sharing their own show’s content. The show’s official Twitter account, @HouseofCards live tweeted Thursday night’s episode of Scandal and made a point to engage with cast members who were live-tweeting the show.  Read more

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

Kohl’s dominates social TV advertising with campaign for American Music Awards

Screen Shot 2013-11-21 at 9.05.07 PMThe American Music Awards, which will air on ABC on Sunday at 8 EST will include a major social TV integration with Kohl’s their sponsor. Here are the details on how Kohl’s is innovating social TV advertising by leveraging their partnership with Jennifer Lopez and the awards. Read more

Redesigned ABC News App for iPhone and Android offers personalized experience

SHOWSHEET_ABC-News-Digital-logoLast week, ABC News Digital released a redesigned app for iPhone and Android that seeks to strike the balance between being timely and informative while not being too pushy. Read more

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