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Posts Tagged ‘ABC’

11.1 million people had over 25.4 million interactions about the Oscars on Facebook

Screen Shot 2014-03-03 at 11.07.48 AMLost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more

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‘House of Cards’ live tweets ‘Scandal’ as Kerry Washington and others reply

Screen Shot 2014-03-01 at 5.15.13 PMHouse of Cards continues to ramp up their social TV footprint and it’s now going way beyond just sharing their own show’s content. The show’s official Twitter account, @HouseofCards live tweeted Thursday night’s episode of Scandal and made a point to engage with cast members who were live-tweeting the show.  Read more

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

Kohl’s dominates social TV advertising with campaign for American Music Awards

Screen Shot 2013-11-21 at 9.05.07 PMThe American Music Awards, which will air on ABC on Sunday at 8 EST will include a major social TV integration with Kohl’s their sponsor. Here are the details on how Kohl’s is innovating social TV advertising by leveraging their partnership with Jennifer Lopez and the awards. Read more

Redesigned ABC News App for iPhone and Android offers personalized experience

SHOWSHEET_ABC-News-Digital-logoLast week, ABC News Digital released a redesigned app for iPhone and Android that seeks to strike the balance between being timely and informative while not being too pushy. Read more

Will ABC’s Once Upon A Time franchise be a success? [infographic]

For this week’s look at fall TV with Crimson Hexagon we take a dive into one of the season’s most anticipated spinoffs – Once Upon A Time In Wonderland. Once Upon A Time, ABC’s fantasy drama was successful enough to launch this new show. Initially buzz grew from fans of the show eager to see the spinoff. Now the main buzz is coming more from Alice In Wonderland fans. Here are the details for our weekly analysis of fall TV. Read more

Social TV explodes as Matt Damon hijacks Jimmy Kimmel Live

The late-night race to innovate is on. A couple of weeks ago we wrote about Conan O’Briens entirely crowsourced episode “Occupy Conan” set to air on Janaury 31st. This past Thursday night, the rivalry between Jimmy Kimmel and Matt Damon was taken to the next level when Damon kidnapped Kimmel and hijacked his show. Fans of the show know that it has been a running joke for years that Kimmel bumps Damon at the end of episodes saying that they’re out of time. Here’s how Damon got revenge and how how social TV reacted. Read more

The most anticipated new fall TV shows are…

Networked Insights has just released a new report on "the most anticipated new TV shows based on viewer conversation across the social web." The report looks at the most anticipated shows from the five major broadcasters (CBS, NBC, FOX, ABC, CW) and describes why they're making predictions about certain shows. Networked Insights said that "this year's analysis was more challenging due to factors indicative of an evolving marketplace" and that "overall, the conversations were less polarizing because the new programs were either modeled after successful shows or had benefited from a halo effect of a well-known showrunner." Here are their findings.

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An inside look at NY Med's social TV strategy

Not all reality TV is Kardashians and singing competitions. This summer ABC News launched "NY Med," described as a "medical docuseries" that takes you inside the walls of New York Presbyterian Hospital (NYPH) (airing Tuesdays at 10pm and available on ABC.com). This sobering, informative, and often difficult-to-watch reality show makes you remember how amazing TV can be to tell you stories about real people.

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Exclusive: Arktan partners with Turner around SocialStreams

The Menlo Park, California-based Arktan is announcing a new partnership with Turner around its flagship product, SocialStreams that the company has executed for USA Networks, X-Factor, Showtime, WWE, ABC and more. CEO Rahul Aggarwal is speaking at the Social TV Summit on a panel right now (here's our live stream).

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