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Posts Tagged ‘abc family’

Pretty Little Liars Season Five Finale Shocker Lights Up Twitter (Spoiler Alert!)

Pretty Little LiarsSeason 5 of ABC Family‘s hit show ‘Pretty Little Liars‘ drew to close this past Tuesday, and fans took to Twitter to react to the death of a leading character.
According to our analytics partner Canvs, which measures Twitter sentiment, in the five minutes when leading character Mona Vanderwaal was murdered, there were nearly 27,000 emotional reactions.
Those reactions accounted for 12% of all the reactions for the show. Below, some more insights from Canvs followed by an infographic:
- Mona garnered the most reactions of any topic during the episode. Mona was mentioned in 20.8% of reactions.
- “PLL,” shorthand for the show’s title, was only mentioned in 17.9% of reactions, and “Pretty Little Liars” was only mentioned in 6% of reactions.
- Janel Parrish (@janelparrish), the actress who plays Mona, was mentioned in 11,732 reactions, which accounted for 5.3% of total reactions.
- Parrish’s handle had the second most reactions, only after the show’s official handle, @ABCFPLL.
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An Inside Look at ABC Family’s Pinterest Strategy

3e9fdf49e6e407fad138219b2b5c24b7Last week, AdAge reported that Pinterest has “more than a dozen marketers set to run campaigns with three- to six-month commitments, including Kraft, General Mills, Ziploc, Nestle, Lululemon,Gap, ABC Family and Expedia.”

Many have wondered aloud how and when Pinterest would begin to monetize. For social TV marketers, there are even more questions; mainly, how to use the platform to engage audiences when Facebook, Twitter, and Tumblr can seemingly reach an engaged audience more quickly.

Among the committed brands set to run campaigns with Pinterest, ABC Family stood out as the only TV network.

“We’ll be experimenting with several different kinds of pins ranging from photo-based images to text-based images, given the popularity of inspiring quotes on the platform, and we’ll be targeting our pins across several different categories,” Danielle Mullin, Vice President of Marketing for ABC Family told Lost Remote. “Overall, our strategy is to test and learn, with the goal of providing Pinterest users with new ways to engage with our brand in a way that is seamless to the organic experience they cherish.”

On Twitter, ‘Pretty Little Liars’ is the most-tweeted about scripted series on TV and the show now accounts for three of the top five most-tweeted telecasts on record. On Pinterest, the show has 104,000 followers and is the #1 scripted show on the social network.  According to Mullin, ‘Pretty Little Liars’ Pinterest strategy includes “pinning style recaps featuring the fashion from the show, in addition to content such as red carpet photos, behind-the-scenes photos & sneak peek content.  We also live pin during each new episode to ensure we’re delivering moment-by-moment details around Aria’s shoes or the latest cute couple.” Read more

'Pretty Little Liars' launches web series for social-savvy fans

ABC Family's Pretty Little Liars continues to thrive in social TV. The teen drama has continued to break records and set precedents for how a show can grow when a powerful social TV savvy audience embraces the story lines and characters beyond the traditional screen. Now they're going a step further and launching a web series with cast members as the third season comes to an end.

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