Earlier this week, World News Tonight and its new host David Muir began seeding minute-long news segments on Facebook. According to Bloomberg, “The Facebook program will feature three or four topics, often focused on a statistic or photo that caught the news team’s interest.”
NowThis News (which has teamed up with NBC News) popularized shorter, mobile-friendly news segments, which allows them to attract younger – and less patient – viewers. It used to be that networks would try to get their linear viewers to like them on Facebook for follow them on Twitter. Now, it is the reverse: networks are trying to build audiences online and then move them to linear.