ABC’s broadcast last Wednesday of the Country Music Association Awards – or, the CMAs for short – averaged 16.6 million viewers, a 3 million viewer climb compared to last year. Social activations surrounding country music and their industry award shows have become increasingly important. For the CMAs this year, women drove the majority of the social buzz surrounding the awards, and, surprisingly, New Jersey accounted for a large portion of this buzz among U.S. states. Read more
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