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Posts Tagged ‘academy of country music awards’

Social buzz and ratings bump help drive the Country Music Awards back to first place

cmaawards-logoABC’s broadcast last Wednesday of the Country Music Association Awards – or, the CMAs for short – averaged 16.6 million viewers, a 3 million viewer climb compared to last year. Social activations surrounding country music and their industry award shows have become increasingly important. For the CMAs this year, women drove the majority of the social buzz surrounding the awards, and, surprisingly, New Jersey accounted for a large portion of this buzz among U.S. states. Read more

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How CBS leveraged social for Academy of Country Music Awards

CBS.com saw a 331% growth in social media comments compared to last year's Academy of Country Music Awards (ACMs). Additionally, their linear ratings for the night the awards aired (April 1st) were impressive. "For the night, CBS was first in households (7.5/12), viewers (12.21m), adults 18-49 (2.6/07) and adults 25-54 (3.7/09)," according to their release. For every network, awards shows have become essential tent poles to generate tons of buzz and introduce and promote different elements for the network and their advertisers.

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