By Natan Edelsburg on April 19, 2012 7:27 AM
Accenture has released an interesting new survey describing the ways US consumers perceive the social media that they see on their TV screens. One thousand consumers participated, the majority of whom (63%) were between the ages of 18 and 24. The findings tell a story that underlines the importance of television to help market social platforms. Specifically, Twitter, Facebook and Shazam's investment in getting their logos and brands on TV seems to pay off in both awareness and actions.