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Posts Tagged ‘adage’

5 Social TV Stories You May Have Missed

Social-TVFrom NBC using Whisper to promote ‘Rosemary’s Baby’ to E! launching an ‘Instagram Wall’ to track top celebrity accounts there were many major social TV stories this week.

Here are five that you may have missed:

- A YouGov poll found that 27% of TV viewers in the UK use social media while watching.

Takeaway: More studies appear to be concluding that while the majority of TV viewers are distracted, only between 20 and 30 percent of these viewers are using social media while watching. The most recent Deloitte Digital Democracy Survey, which tracked U.S. consumers, found that 22 percent of multitasking activities related to the shows being watched. Social TV companies have a lot of work to do to capture the attention of distracted viewers.

- Colin Hornett, Executive Producer of iPowow, distinguishes between social TV companies and participation TV companies in a piece for The Social Media Monthly: “We’re not social TV. It’s inherently social because you end up sharing things, but iPowow is Participation TV. This also isn’t a fad. Smart devices are only becoming more prevalent, so you need to be able to engage your audience and have them participate. 85% of people watching TV have some type of device in their hand, so why not give them something fun and engaging to do? This is really about engaging the fans in the story in the most entertaining, fun, simple way possible, and we’re having a blast doing it.”

Takeaway: We’ve written about participation TV companies like iPowow, Applicaster, and Wayin. As we just wrote above, it is becoming more difficult to capture the attention of TV audiences, but participation TV and connected TV app companies are finding innovative ways to help keep viewers engaged. Participation TV is particularly appealing to sports and award show content producers and advertisers.

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Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

A+E Networks get social for 2014 upfront

A & ELost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory. The entire venue was designed as a social media heaven, giving attendees a chance to enjoy treats from their favorite shows and to of course take selfies with their favorite stars from A&E, HISTORY, H2, Lifetime, FYI and more. They went even further and even embedded a Social Media Lab to give fans a chance to be part of their favorite shows online. Here are the details of A+E’s most social upfront yet and some highlights of their programming announcements. Read more

5 Social TV Stories You May Have Missed

Social-TVFrom HBO announcing an exclusive deal with Amazon to a Pulsar study showing that Tumblr is a more immersive social-TV hub for fans than Twitter, there were many major social-TV stories this week.

Here are five that you may have missed:

- 75% of connected TV app users say video apps are ‘extremely’ or ‘very important’ according to research from NPD Connected Intelligence.

Takeaway: More than three out of every five broadband U.S. households have connected TVs, and as the technology becomes more ubiquitous, dedicated connected TV app companies will begin to pop up.

Twitter launches native ads on MoPub platform.

Takeaway: Twitter acquired MoPub last September, and there will be an opportunity to sell entertainment companies on working native ads into larger advertising packages.

- JP Lespinasse, BET’s Senior Director of Social Media talked with Contently about how social media analytics are changing TV promos.

Takeaway With reshooting a season of a show out of the question, networks still have the opportunity to adapt to promoting the show based on how fans are reacting to characters and situations on social media.

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MTV seeks to shore up VMAs ratings with social media blitz

Today, MTV announced a new socially-voted category with Windows Phone titled “Best Song of the Summer,” which seeks to capitalize on a topic of popular debate. The nominees for this inaugural award are Miley Cyrus’ “We Can’t Stop,” Daft “Get Lucky,” Ellie Goulding’s “I Need Your Love,” Selena Gomez’s “Come & Get It,” One Direction’s “Best Song Ever,” and Robin Thicke’s sexy “Blurred Lines.” Beginning today, fans can vote via Twitter, Instagram or Vine by using #votemiley, #votedaftpunk, #voteselena, #voteonedirection, #votethicke,  or #votecalvinandellie.

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Highlights from AdAge's Social TV event in NY

After navigating through the beast that is NYC's midtown Hilton to the third floor, the social TV industry packed into a large ballroom as AdAge put on their social TV conference with brands and networks presenting what's working, what's not and what the future of the social TV industry will be....

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Connecting tweets about brands with television shows

After navigating through the beast that is NYC's midtown Hilton to the third floor, the social TV industry packed into a large ballroom as AdAge put on their social TV conference with brands and networks presenting what's working, what's not and what the future of the social TV industry will be....

Read more