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Posts Tagged ‘advertising’

Tracking the virality of Super Bowl commercials with iSpot.tv

logo-ispot-lrAt the beginning of January we wrote about new technology from iSpot.tv that makes it easier for media buyers, brands, and agencies to correlate digital activity to linear TV advertising spend. The technology enables these stakeholders to measure the social impact of ads airing at a particular time and on a particular network.

It is all about football on Super Bowl Sunday, but February 2 is also the ‘Super Bowl of advertising.’ Capitalizing on this, iSpot.tv has created a Super Bowl Data Center, which allows consumers to watch the top commercials and pre-releases. The Data Center also ranks the commercials according to its ‘SpotShare,’ which is determined based on a commercial’s online views and social actions taken. Leading the way so far is Axe’s ‘Make Love, Not War’ commercial, which has a 21.92% SpotShare (3.4 million online views and 81,460 social actions to date). Read more

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TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

CES: Cisco and Innovid partner to bring real-time contextual advertising to the second screen

timthumbAt CES this year, two very different companies – Innovid and Cisco – will unveil a powerful solution for advertisers: second screen advertising based on relevant keywords spoken in television shows. Innovid, a company founded in 2007, has been providing video advertising solutions to markers through its own ad network. Cisco’s contribution to the partnership will be via Contexta, the company’s cloud-based system that analyzes television content in real-time and generates metadata based on the analysis. Read more

CES: 4 is better than 1, Ixonos Super App generates multiple revenue streams in one place

ixonosmodA big trend at CES 2014 is second screen advertising revenue. At the CES 2nd Screen Summit on Monday Helsinki-based Ixonos - a platinum sponsor of the event – will unveil the Ixonos Super App, which allows broadcasters to split a tablet screen into four quadrants and generate multiple revenue streams within the same app. Read more

iSpot.tv unveils technology that measures digital response to TV advertising

logo-ispot-lrUntil now, brands and agencies have largely relied on social listening tools to measure social response to TV ads. But iSpot.tv, a real-time TV ad metrics platform, has just made it easier for stakeholders to correlate digital activity to the airing of national TV commercials. iSpot.tv’s platform now allows customers to monitor social actions, search activity and online video views associated with TV spots across FacebookTwitter, YouTube, Google, Bing, and Yahoo! The data will be particularly valuable to media buyers, who will be able to decide on where to allocate resources based on which networks and shows are most likely to generate a digital response for particular product categories. Read more

Report: Facebook preparing to launch TV-style video ads for $1 million and up

Facebook has stepped up its social TV efforts over the last few weeks, and now there’s growing evidence the company is planning a video ad product aimed at capturing TV dollars. Bloomberg reports that Facebook will roll out 15-second video ads priced between $1 million and 2.5 million sometime later this year. The ads will appear in a user’s news feed, and they’ll be priced on a per-day basis with age and gender targeting, the report said.

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Smokey Bear gets an update in new campaign with a social TV twist

“Only YOU can prevent wildfires” still strongly resonates, but for what audience? This is the question that Draftcb attempted to tackle on behalf of the Ad Council and the U.S. Forest Service in bringing back to life Smokey BearIn the new campaign, which includes TV, print, digital and radio, Smokey isn’t conceived of as a computer character anymore, but as a loveable, fire-preventing bear who is celebrating and rewarding people who act safely with fire. Smokey communicates this by giving out “bear hugs.” Read more

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recent purchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.

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How Never.no’s creating social TV advertising

Back in November, Never.No launched a social TV ad platform to reach multiple screens. Now they’re proving that what they’ve created can work. “We’re creating social TV advertising – it’s that simple and that powerful,” the company told Lost Remote. We spoke with Never.No’s VP of the EMEA region Scott Davies about their ad with Intel and more. Read more

Tapad sees 166% bump in Super Bowl cross-device ad spends in 2013 [Vine]

With the big game behind us and a blackout the shook the web, it’s a good time to reflect on how big cross-device advertising has become around the Super Bowl. Tapad’s Vivian Chang shared the following announcement with Lost Remote in a Vine. Read more

'Prometheus' TV commercial to feature live tweets, Zeebox tie-in

On this Sunday, an exclusive trailer for the upcoming Ridley Scott movie, "Prometheus" will air on Channel 4 in the UK. Viewers will be prompted to share their thoughts with the hashtag #areyouseeingthis. Then in the next commercial break, a follow-up ad will air featuring selected tweets using the hastag -- the first time we've heard of live or nearly-live tweets in a commercial.

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