For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recent purchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.

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Back in November, Never.No launched a social TV ad platform to reach multiple screens. Now they’re proving that what they’ve created can work. “We’re creating social TV advertising – it’s that simple and that powerful,” the company told Lost Remote. We spoke with Never.No’s VP of the EMEA region Scott Davies about their ad with Intel and more. Read more

With the big game behind us and a blackout the shook the web, it’s a good time to reflect on how big cross-device advertising has become around the Super Bowl. Tapad’s Vivian Chang shared the following announcement with Lost Remote in a Vine. Read more

On this Sunday, an exclusive trailer for the upcoming Ridley Scott movie, "Prometheus" will air on Channel 4 in the UK. Viewers will be prompted to share their thoughts with the hashtag #areyouseeingthis. Then in the next commercial break, a follow-up ad will air featuring selected tweets using the hastag -- the first time we've heard of live or nearly-live tweets in a commercial.

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The battle over the second screen is heating up in the UK. The content-recognition app Shazam, which has been aggressively expanding into TV, has signed a exclusive deal in the UK with broadcaster ITV. Under the deal, ITV's sales team can offer advertisers the ability to make their spots "Shazamable" for coupons and other content, undoubtedly for an additional fee.

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Last year VW released its Super Bowl ads several days before the big game, and "The Force" (the adorable commercial with the kid dressed as Darth Vader) became a viral hit on YouTube. By the time the Super Bowl rolled around, everyone was talking about it. As I wrote last year, the preemptive strike was a stroke of viral genius, one-upping all the other advertisers battling to become the most-buzzed commercial of TV's biggest annual event. Today, that clip on YouTube has 48 million (free) views.

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Ad provider Yume has partnered with LG to become the first ad platform built into an internet-connected TV set. Yume will power ads inside the LG Smart TV navigation experience as well as pre-rolls inside apps themselves. For Yume, this opens up a new world of previously untapped ad revenue. "Over the past several years we have offered in-player, in-app, and now in-TV ad solutions," said Jayant Kadambi, CEO of Yume. "Even as consumer attention fractures, we offer brands a way to seamlessly reach consumers at every stage of interaction with the TV, and across all platforms and devices."

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Ad provider Yume has partnered with LG to become the first ad platform built into an internet-connected TV set. Yume will power ads inside the LG Smart TV navigation experience as well as pre-rolls inside apps themselves. For Yume, this opens up a new world of previously untapped ad revenue. "Over the past several years we have offered in-player, in-app, and now in-TV ad solutions," said Jayant Kadambi, CEO of Yume. "Even as consumer attention fractures, we offer brands a way to seamlessly reach consumers at every stage of interaction with the TV, and across all platforms and devices."

Read more

Ad provider Yume has partnered with LG to become the first ad platform built into an internet-connected TV set. Yume will power ads inside the LG Smart TV navigation experience as well as pre-rolls inside apps themselves. For Yume, this opens up a new world of previously untapped ad revenue. "Over the past several years we have offered in-player, in-app, and now in-TV ad solutions," said Jayant Kadambi, CEO of Yume. "Even as consumer attention fractures, we offer brands a way to seamlessly reach consumers at every stage of interaction with the TV, and across all platforms and devices."

Read more

Ad provider Yume has partnered with LG to become the first ad platform built into an internet-connected TV set. Yume will power ads inside the LG Smart TV navigation experience as well as pre-rolls inside apps themselves. For Yume, this opens up a new world of previously untapped ad revenue. "Over the past several years we have offered in-player, in-app, and now in-TV ad solutions," said Jayant Kadambi, CEO of Yume. "Even as consumer attention fractures, we offer brands a way to seamlessly reach consumers at every stage of interaction with the TV, and across all platforms and devices."

Read more