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Posts Tagged ‘A&E’

A+E Networks get social for 2014 upfront

A & ELost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory. The entire venue was designed as a social media heaven, giving attendees a chance to enjoy treats from their favorite shows and to of course take selfies with their favorite stars from A&E, HISTORY, H2, Lifetime, FYI and more. They went even further and even embedded a Social Media Lab to give fans a chance to be part of their favorite shows online. Here are the details of A+E’s most social upfront yet and some highlights of their programming announcements. Read more

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A+E expands TV everywhere offerings with Apple TV app

ae_appletv-100262542-largeWhile an app store like the one we all know for iOS doesn’t yet exist for Apple TV, more and more TV content is becoming available on the popular internet TV device. A+E Networks recently became the latest network to offer content from A&E, HISTORY and Lifetime on Apple TV. Here are the details. Read more

A&E lets ‘Bates Motel’ fans create customized postcards as second season premieres

Bates Motel ”reopens” tonight on A&E as the highly anticipated drama begins its second season. In honor of the second season the network is giving its social TV fans a chance to create customized post cards inviting friends and family to “check out White Pine Bay’s newest, family-owned motel.” Read more

Staying true to its new ‘Be Original’ tagline, A&E redesigns AETV.com

AE-LogoAETV.com does not look like most network websites, and it’s for good reason. A&E recently relaunched their site based on their user base’s habits and on A&E’s long-term goals. Users visit the site mainly to watch full episodes and short-form videos and more than half of all visits were from mobile devices. A&E is seeking to increase views per visit and to allow users to share episodes, clips, and content more easily. Visiting AETV.com with this background, it is readily apparent why the site looks the way it does. To discuss the redesign and how they worked with Arktan, we spoke with EvanSilverman, SVP, Digital Media, A+E Networks. Read more

A&E launches social competition to make fans part of Duck Dynasty’s marketing

The wildly popular Duck Dynasty, A&E’s reality show about the Robertsons,  ”the family that runs the duck call fabrication business,” is bringing fans into their mix in the biggest way yet. The initiative, ”Camo Cameo” will give viewers the opportunity to submit their Duck Dynasty fan art via Facebook, Instagram or Twitter, using #CamoCameo. The fan that gets the most votes on their submission will actually earn a walk-on role in a Duck Dynasty TV commercial with the Robertsons, which will premiere later this year. We interviewed  Lori Peterzell, VP Brand Strategy & Consumer Marketing at A&E about the exciting new initiative. Read more

SXSW: Animated GIF-making allows party-goers to experience A&E’s Bates Motel

One of the best uses of social TV is the art of animated GIF-making. The fun meme-able moveable image has allowed TV to get viewers excited about a show during big tentpoles, at events and more. With SXSW in full gear in Austin A&E brought the art of GIF-making to their party for Bates Motel (premieres Monday, March 18th) the network’s new Dexter meets Friday Night Lights drama, a prequel to “Psycho” about Norman Bates growing up.  Read more

HISTORY continues #ThankAVet campaign in honor of Veteran’s Day

Updated: Due to the amount of support History has seen from fans, they’ve just upped their donation to $20k – nice work. HISTORY is continuing their social TV campaign for social good in honor of Veteran’s Day. They will be “donating $1 to America’s VetDogs (up to $10,000) for every #thankavet tweet sent in honor of Veterans Day.” For those who don’t know America’s VetDogs is a non-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training. You can click here to tweet your own #thankavet tweet. Read more

An inside look at A&E’s social TV strategy for ‘Duck Dynasty’

In honor of the new season of A&E’s Duck Dynasty, the network has pulled out all the stops for a social TV strategy that extends beyond digital. The show, about a unique Louisiana family that owns a “sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.” To translate the lifestyle that the family, the Robertsons, live A&E using Google+, limo rides and more to prepare for the premiere tomorrow at 10/9 Central. Read more

How A&E used Instagram to promote Longmire

A&E's new scripted show Longmire just hit a ratings high with it's eight episode that aired on Sunday with 4.5 million viewers (comparatively Breaking Bad had 2.9). The show, which tells the story of of author Craig Johnson's Walt Longmire, is about a Wyoming Sheriff recovering from the loss of his wife and a cunning younger deputy who decides to run against him in the election. To launch the show, the network launched the "Longmire OUT WEST-AGRAM" photo contest on Facebook...

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A very spooky social TV campaign at Comic-Con

Comic-Con is underway, and TV is at the center of the activities and experiences for the endless fans that have descended upon San Diego. A&E announced an enormous experiential activation around Coma, the two-part Ridley and Tony Scott movie (starring Six Feet Under's Lauren Ambrose) that will premiere on Labor Day. We were given a tour and interviews with the team that created the terrifying shareable moments popping up around the convention.

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