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Posts Tagged ‘A&E’

A&E launches social competition to make fans part of Duck Dynasty’s marketing

The wildly popular Duck Dynasty, A&E’s reality show about the Robertsons,  ”the family that runs the duck call fabrication business,” is bringing fans into their mix in the biggest way yet. The initiative, ”Camo Cameo” will give viewers the opportunity to submit their Duck Dynasty fan art via Facebook, Instagram or Twitter, using #CamoCameo. The fan that gets the most votes on their submission will actually earn a walk-on role in a Duck Dynasty TV commercial with the Robertsons, which will premiere later this year. We interviewed  Lori Peterzell, VP Brand Strategy & Consumer Marketing at A&E about the exciting new initiative. Read more

Mediabistro Event

Deloitte & Tango Join Inside Social Apps

ISAExplore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
Co-Founder and CTO of Tango. Don’t miss the chance to add these valuable contacts to your network. Register today.

SXSW: Animated GIF-making allows party-goers to experience A&E’s Bates Motel

One of the best uses of social TV is the art of animated GIF-making. The fun meme-able moveable image has allowed TV to get viewers excited about a show during big tentpoles, at events and more. With SXSW in full gear in Austin A&E brought the art of GIF-making to their party for Bates Motel (premieres Monday, March 18th) the network’s new Dexter meets Friday Night Lights drama, a prequel to “Psycho” about Norman Bates growing up.  Read more

HISTORY continues #ThankAVet campaign in honor of Veteran’s Day

Updated: Due to the amount of support History has seen from fans, they’ve just upped their donation to $20k – nice work. HISTORY is continuing their social TV campaign for social good in honor of Veteran’s Day. They will be “donating $1 to America’s VetDogs (up to $10,000) for every #thankavet tweet sent in honor of Veterans Day.” For those who don’t know America’s VetDogs is a non-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training. You can click here to tweet your own #thankavet tweet. Read more

An inside look at A&E’s social TV strategy for ‘Duck Dynasty’

In honor of the new season of A&E’s Duck Dynasty, the network has pulled out all the stops for a social TV strategy that extends beyond digital. The show, about a unique Louisiana family that owns a “sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.” To translate the lifestyle that the family, the Robertsons, live A&E using Google+, limo rides and more to prepare for the premiere tomorrow at 10/9 Central. Read more

How A&E used Instagram to promote Longmire

A&E's new scripted show Longmire just hit a ratings high with it's eight episode that aired on Sunday with 4.5 million viewers (comparatively Breaking Bad had 2.9). The show, which tells the story of of author Craig Johnson's Walt Longmire, is about a Wyoming Sheriff recovering from the loss of his wife and a cunning younger deputy who decides to run against him in the election. To launch the show, the network launched the "Longmire OUT WEST-AGRAM" photo contest on Facebook...

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A very spooky social TV campaign at Comic-Con

Comic-Con is underway, and TV is at the center of the activities and experiences for the endless fans that have descended upon San Diego. A&E announced an enormous experiential activation around Coma, the two-part Ridley and Tony Scott movie (starring Six Feet Under's Lauren Ambrose) that will premiere on Labor Day. We were given a tour and interviews with the team that created the terrifying shareable moments popping up around the convention.

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Exclusive: A&E launches social challenge for 'Barter Kings'

A&E continues to ramp up its social TV efforts to provide an additional layer for fans and influencers to participate in their programming. Recently, they launched a second screen app for Storage Wars. Now the network has told Lost Remote exclusively about the "Social Barter Kings Challenge," an entire competition that takes the premise of the show but brings it to social media influencers.

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A&E's 'Storage Wars' bids for second screen with new app

The popular A&E Network show "Storage Wars" now has a companion iPad app just in time for the new season. Powered by TVPlus -- which powers the X-Factor app -- the "Storage Wars Fan Challenge" app enables users to play along with the show for bragging rights and a chance to win $1,000 each week. If you've watched Storage Wars before, cast members bid for storage lockers with the hope of finding unexpected treasure...

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Robert DeBitetto and Nancy Dubuc on social TV at the A+E Networks upfront

Last night media buyers poured into the Tent at Lincoln Center, a beautiful venue on Manhattan's Upper West Side to witness the A+E Networks upfront. HISTORY, Lifetime and A&E were the center of the evening with highlights on both returning and new programming. Not surprisingly A+E made sure to highlight their social footprint. We spoke with Robert DeBitetto the President and General Manager of A&E Network and BIO...

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Inside look at HISTORY's success on social media [interview]

Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....

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