Lost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory. The entire venue was designed as a social media heaven, giving attendees a chance to enjoy treats from their favorite shows and to of course take selfies with their favorite stars from A&E, HISTORY, H2, Lifetime, FYI and more. They went even further and even embedded a Social Media Lab to give fans a chance to be part of their favorite shows online. Here are the details of A+E’s most social upfront yet and some highlights of their programming announcements. Read more
Posts Tagged ‘A+E Networks’
FYI, A+E Networks’ new cable network that “embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more,” just announced a major partnership with Pinterest, a social platform that TV brands and advertisers have been trying to work with more closely as the company matures. The partnership will be for FYI’s new original series, “Were Moving In.” Here’s the description of the show:
No matter how long two people have known each other, the challenge of moving in together and designing their space will always be tricky. While it’s a universal experience, blending styles, tastes and needs can be a daunting task. Each episode of “We’re Moving In” (w.t.) will focus on new subjects – from newly married couples, to roommates, to blended families – in the throes of moving in together for the first time. Utilizing Pinterest for planning and as a source of inspiration for ideas, these newly housemates will make the “important” decisions like picking the perfect paint color to remodeling the kitchen, to deciding which couch stays and which one goes.
The network is working closely with the visual social network and “is among the first to integrate creative direction from Pinterest, and will offer audience engagement beyond the linear viewing experience.” Read more
One of the best uses of social TV is the art of animated GIF-making. The fun meme-able moveable image has allowed TV to get viewers excited about a show during big tentpoles, at events and more. With SXSW in full gear in Austin A&E brought the art of GIF-making to their party for Bates Motel (premieres Monday, March 18th) the network’s new Dexter meets Friday Night Lights drama, a prequel to “Psycho” about Norman Bates growing up. Read more