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Posts Tagged ‘A+E Networks’

A+E Networks get social for 2014 upfront

A & ELost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory. The entire venue was designed as a social media heaven, giving attendees a chance to enjoy treats from their favorite shows and to of course take selfies with their favorite stars from A&E, HISTORY, H2, Lifetime, FYI and more. They went even further and even embedded a Social Media Lab to give fans a chance to be part of their favorite shows online. Here are the details of A+E’s most social upfront yet and some highlights of their programming announcements. Read more

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FYI partners with Pinterest on new original series ‘We’re Moving In’

FYIFYI, A+E Networks’ new cable network that “embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more,” just announced a major partnership with Pinterest, a social platform that TV brands and advertisers have been trying to work with more closely as the company matures. The partnership will be for FYI’s new original series, “Were Moving In.” Here’s the description of the show:

No matter how long two people have known each other, the challenge of moving in together and designing their space will always be tricky.  While it’s a universal experience, blending styles, tastes and needs can be a daunting task. Each episode of “We’re Moving In” (w.t.) will focus on new subjects – from newly married couples, to roommates, to blended families – in the throes of moving in together for the first time.  Utilizing Pinterest for planning and as a source of inspiration for ideas, these newly housemates will make the “important” decisions like picking the perfect paint color to remodeling the kitchen, to deciding which couch stays and which one goes.

The network is working closely with the visual social network and “is among the first to integrate creative direction from Pinterest, and will offer audience engagement beyond the linear viewing experience.” Read more

SXSW: Animated GIF-making allows party-goers to experience A&E’s Bates Motel

One of the best uses of social TV is the art of animated GIF-making. The fun meme-able moveable image has allowed TV to get viewers excited about a show during big tentpoles, at events and more. With SXSW in full gear in Austin A&E brought the art of GIF-making to their party for Bates Motel (premieres Monday, March 18th) the network’s new Dexter meets Friday Night Lights drama, a prequel to “Psycho” about Norman Bates growing up.  Read more

Robert DeBitetto and Nancy Dubuc on social TV at the A+E Networks upfront

Last night media buyers poured into the Tent at Lincoln Center, a beautiful venue on Manhattan's Upper West Side to witness the A+E Networks upfront. HISTORY, Lifetime and A&E were the center of the evening with highlights on both returning and new programming. Not surprisingly A+E made sure to highlight their social footprint. We spoke with Robert DeBitetto the President and General Manager of A&E Network and BIO...

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Inside look at HISTORY's 'Top Shot' Facebook game

As we approach the summer, the social TV "before and after" that we discussed with Facebook's Kay Madati is maturing with social gaming built around providing extra opportunities for fans to engage with the content in between linear views. For HISTORY's "Top Shot," a show where professional marksmen compete for $100,000 to be the best, building a social game was not only the perfect way to extend the show on social, but was a great way...

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Flingo makes your remote more social with A+E Networks as launch partner

To understand exactly what TV is, you often need to pause and remember how intensely passive the viewing experience is for most. You come home extremely tired, grab a snack and veg out in front of your favorite prime time programming on linear, Netflix, Hulu, iTunes or other content. Flingo's announcement at CES just made the easy, laziness and perfect activity of vegging out a lot more social by adding a component to their platform that lets you share to Facebook and Twitter with one click of the remote.

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Inside look at Project Runway's successful social TV efforts

Season 9 of Lifetime's Project Runway finished last week, and winner Anya Ayoung-Chee is already on her way to a successful career. A+E Networks, which owns Lifetime, went out of its way to create a social TV strategy that would allow fans to connect one-on-one with the brand even when the show wasn't airing. Lost Remote spoke with SVP of Digital Media, Evan Silverman about the different social TV successes the show had this past season, which he explains, all the major social TV data companies agree on:

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'Project Runway' to add Twitter voting in new season

Season 9 of Lifetime's Project Runway finished last week, and winner Anya Ayoung-Chee is already on her way to a successful career. A+E Networks, which owns Lifetime, went out of its way to create a social TV strategy that would allow fans to connect one-on-one with the brand even when the show wasn't airing. Lost Remote spoke with SVP of Digital Media, Evan Silverman about the different social TV successes the show had this past season, which he explains, all the major social TV data companies agree on:

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