Wimbledon is the longest running and most prestigious of the four major tennis championships. In addition to its huge yearly television audience and the fans willing to wait weeks outside for tickets, the Wimbledon Twitter account boasts 1.2 million followers and its Facebook page, 2.4 million likes. With tennis on everyone’s minds midway through the U.S. Open, Lost Remote gained exclusive access to data from the All England Lawn Tennis Club’s (AELTC) partnership with Grabyo - a cloud-based, real-time video solution provider that helps broadcasters monetize clips – this past June and July.
The AELTC installed video feeds on its three main courts, each of which was integrated with Grabyo Studio. Grabyo created a Wimbledon-branded video gallery on Wimbledon.com and ensured that the AELTC was set up to share real-time video across social, web, and mobiles apps. “The ease with which Grabyo Studio allowed us to create social videos as part of our content offering and distribute them to our global digital audience was very impressive,” said Alexandra Willis, Content and Communications Manager at the AELTC. Read more