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Posts Tagged ‘Al Roker’

Paper Magazine Attempts to Break the Internet, But Al Roker Actually Succeeds

rokerthonToday’s U.S. trending topics: #rokerthon, #FixTheInternet, and #BreakTheInternet.

Wait …#rokerthon? It turns out that Al Roker is attempting to break the Guinness World Record for the longest uninterrupted live weather report. The record is 34 hours.

Roker started the report at 10:05 pm last night, and will continue through 8 am tomorrow morning. On social, Paper Magazine’s attempt to break the internet with a photo of Kim Kardashian is no match for Rokerthon. More, Roker is asking people to pledge support via his Crowdrise campaign, which benefits the U.S. armed forces and USO.

Below, a Storify highlighting the best moments of the record attempt thus far: Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

‘Sharknado 2′ Draws Mix of Thumbs Up, Thumbs Down, Laughs, and ‘WTF’s’

Sharknado-Infographic_V3As expected, social media went absolutely bonkers for “Sharknado 2″ last night, with 581,000 total tweets penned around the sequel, according to Nielsen’s Twitter ratings.

And our analytics partners, Canvs, looked further into the sentimements of social users watching the shark thriller. They measured the most buzzworthy and reacted-to moments of the movie, which aired on SyFy network.

Wil Wheaton, who helped popularize the first “Sharknado,” took Twitter by storm. His handle generated the most overall reactions from fans (as well as 22% “WTF), but “Today” show weatherman Al Roker generated the most “best” reactions. And the surprise Billy Ray Cyrus cameo generated  a 50% “best” reaction, 24% “funny” reaction, and 26% “WTF.”

Here are some other insights from Canvs and an infographic:

-Al Roker bested Matt Lauer in the reaction popularity contest. Lauer was the third most mentioned cameo, eliciting 619 reactions, 53% of which said he was the “best.” Roker on the other hand garnered 901 reactions with his name and 778 with his handle (@alroker).

- Audiences enjoyed a surprise cameo by Jared Fogle, aka Subway Jared. 29% of reactions about Jared mentioned that it was “funny” he appeared in the film.

-Andy Dick is just “scary.” The comedian was the only celebrity to receive a sizable “scary” response (29%).

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How ‘Alex on the Plaza’ is Using Social to Produce Great ‘Today’ Show Moments

With hundreds of fans lining up for daily segments and frequent concerts, serving as the producer for the “Today” show plaza requires being a jack-of-all-trades. And Alex Ficquette has been just that for over a year, with an assist from social media.

Lost Remote was at the OneRepublic concert in the plaza Friday to watch the Associate Producer in action. Every day, whether it’s a big concert or smaller segment, Ficquette aims to rev up fans.

“We had Blakely, hashtag #hireBlakely,” Ficquette told us about one fan. “She was here in the dead of winter right after her college graduation and held the sign outside.”

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