Mad Men is currently in it’s off season as the first half of the last season recently finished. Now that the dust has settled over reactions to the finale, we partnered with Kontera to take a look at the brands that were part of Mad Men’s storylines this season (both the real and fake ones). Here’s an analysis over which brands were discussed the most. Read more
Posts Tagged ‘AMC’
AMC’s highly anticipated Halt and Catch Fire premiered on linear television a week ago and we took a deep dive into the emotional reactions to the episode with our analytics partner Canvs (by Mashwork). “The premiere of Halt and Catch Fire elicited just over 1,400 Tweets containing an emotional reaction, while the midseason finale of Mad Men, which aired the week before, saw more thank 10k,” according to Canvs. “Granted many of Halt’s audience may have seen the show earlier, as the when it became the first to premiere on Tumblr nearly two weeks before it aired - Halt was also available through on-demand platforms at that time.” It’s not surprising that a new show is seeing smaller numbers at first since it takes time to build a community and audience even with big splashes at the beginning. Here are the details from Canvs. Read more
Mad Men wrapped up its mid-season finale last week with some major plot turns. AMC’s hit show is nearing its final end in 2015 but in the mean time, fans need to try and make sense of the cryptically weird, yet satisfying wrap up to the 2014 set of episodes. For this week’s partnership with Mashwork’s Canvs, they took a look at the episode to shed light on what active social TV fans thought. Read more
AMC is entering a pivotal moment in its existence. Breaking Bad is over, Mad Men is coming to an end and The Walking Dead is still wildly popular, but no longer new. The network is eager to launch new hits and has begun to do so. To help bring their content to social TV AMC has become the first network to premiere a show on Tumblr. Very fittingly the show, “Halt and Catch Fire” is a drama set in the 80s as the personal computer is on the rise. Read more
After the announcement of the first revival, Vulture’s Josef Adalian wrote about “three reasons why AMC’s un-cancellation of the show wasn’t a totally bonkers idea.” Adalian’s third reason – “Because of the show’s procedural format, AMC can try to attract new viewers to season three” – is likely the rationale behind Netflix bringing back a final, 6-episode season of the show. Season 4 does not yet have a release date, and Netflix will be able to take its time trying to cull fans of the first three seasons and potential viewers alike. Yesterday, Netflix began its social push for the show, introducing an Instagram account with behind-the-scenes pictures and videos from the set. Read more
There’s The Walking Dead and Talking Dead, but now PR agency MWW and technology partner Ideation teamed up to create Tweeting Dead. In an attempt to capitalize on the number of hardcore fans and the corresponding Twitter chatter, a MWW Innovation team was formed to consider how they could properly showcase their love for the show by gamifying the surrounding Twitter conversation. Read more
In April, we spoke with Darewin (France’s premier social TV agency) Président and Creative Director Wale Gbadamosi Oyekanmi about the challenges of launching a campaign for AMC’s The Walking Dead in France two years after the show premiered in the United States. This month, MTV France partnered with Darewin to promote the season 3 premiere of Teen Wolf. The agency decided to take advantage of a Twitter glitch that allows for visual irregularities within tweets. Within the first 24 hours of @MTVFR’s “irregular” tweet, it was retweeted 4,600 times in France. The English version garnered 2,700 retweets. Read more
Social TV isn’t only about uncovering volume of activity around a show. Comments across Twitter, Facebook and more can reveal fans’ predictions and hopes at how a scripted season unravels. With the fall lineup well underway, things are starting to heat up across the board in terms of juicy plot twists. The return of The Walking Dead, America’s Next Top Model, and Master Chef already have fans predicting what will play out. In our first installment of an exclusive partnership with Insticator, we take a look at the most popular fan predictions (spoiler alerts). Read more
Social etiquette question of the day: Is it okay to tweet during a zombie apocalypse? Not if you want to avoid being eaten alive by your now soulless gran (no amount of retweets is going to save you then).
But if you’re just wondering what Rick’s next move is going to be, your hope for survival has increased considerably. In the latest installment in Mediabistro’s So What Do You Do?, we asked Gale Anne Hurd, executive producer of The Walking Dead, what makes the show so tweeted about:
The Walking Dead is one of the most talked-about TV shows on social media. How does the show achieve such a large social presence and how do you think the industry will change as a result of second-screen viewing?
Well, I think that our show already had a following of people who are technologically advanced to begin with, the early adopters who were comfortable with a deeper dive into related media, whether that was finding out about the comic books and exploring them, participating in second-screening or watching the webisodes or the aftershow, The Talking Dead. People can experience the show 24/7. Now we’re going to be seeing a talk show after Breaking Bad called Talking Bad. I think you’re going to see a lot more of that and they’ll have their presences on the web, too. I think it’s really pioneered new ground on other shows.
For more on Hurd’s creative process and lessons from her career, read So What Do You Do Gale Anne Hurd, Executive Producer of The Walking Dead?
– Sherry Yuan
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