On Halloween last year we provided an inside look at the social media world of the spookiest show on TV. American Horror Story (AHS) went on to become one of the most successful new shows of the season, making the horror genre more appealing than ever. Unlike most shows on TV, AHS decided to reboot and refresh most of it's cast for a brand new spooky storyline - this time about an "Asylum". We interviewed FX SVP of Marketing Sally Daws about their social TV strategy for the new season (premiere on October 17th at 10pm ET).

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Over the last few years, we've watched social TV grow primarily through the rise of intense fan cultures that could finally be heard louder than ever before across Twitter, Facebook, Tumblr and more. There are now multiple data companies that specifically track this phenomenon on a daily basis for brands and TV networks. It's not always easy for networks to tap into these cultures in a strategic and meaningful way. NYC-based Campfire has built an expertise in understanding and working with the TV networks behind the most passionate fan-bases.

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Tonight is Halloween, and in honor of the spookiest night of the year, we have an inside look at FX's new hit drama, American Horror Story from SVP Marketing at FX, Sally Daws. The show was only picked-up in July and stars Friday Night Lights favorite Connie Britton (and was co-created by Glee creator Ryan Murphy), and it has leveraged the social web in the short period of time the network had between the show's announcement and air-date.

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