By Natan Edelsburg on October 2, 2012 5:50 AM
On Halloween last year we provided an inside look at the social media world of the spookiest show on TV. American Horror Story (AHS) went on to become one of the most successful new shows of the season, making the horror genre more appealing than ever. Unlike most shows on TV, AHS decided to reboot and refresh most of it's cast for a brand new spooky storyline - this time about an "Asylum". We interviewed FX SVP of Marketing Sally Daws about their social TV strategy for the new season (premiere on October 17th at 10pm ET).