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Posts Tagged ‘american horror story’

What fans can expect for the upcoming ‘American Horror Story: Coven’

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(Guest post by Brooke Brown, an entrepreneur with a love for sports, music, and pop culture.)

For two seasons, FX’s “American Horror Story” has pushed the boundaries both for TV horror and for a number of social and cultural taboos. It doesn’t just aim to scare the audience — it aims to disturb them; especially with the strategic sharing of the promo videos on their social media platforms. For this reason, it has gained a rabid following and earned a much-anticipated third season.  This rabid following has reinvigorated the entertainment sector of the internet with many fan forums, and the Google+ Community.  Interesting to see a mini-series turn into a seasonal event, and it could safe to say show creator Ryan Murphy did not expect the popularity. What can viewers expect when “Horror Story” returns Oct. 9?  Read more

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FX’s spooky social TV strategy for ‘American Horror Story: Asylum’

On Halloween last year we provided an inside look at the social media world of the spookiest show on TV. American Horror Story (AHS) went on to become one of the most successful new shows of the season, making the horror genre more appealing than ever. Unlike most shows on TV, AHS decided to reboot and refresh most of it's cast for a brand new spooky storyline - this time about an "Asylum". We interviewed FX SVP of Marketing Sally Daws about their social TV strategy for the new season (premiere on October 17th at 10pm ET).

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'Campfire' fans the flames of social TV community

Over the last few years, we've watched social TV grow primarily through the rise of intense fan cultures that could finally be heard louder than ever before across Twitter, Facebook, Tumblr and more. There are now multiple data companies that specifically track this phenomenon on a daily basis for brands and TV networks. It's not always easy for networks to tap into these cultures in a strategic and meaningful way. NYC-based Campfire has built an expertise in understanding and working with the TV networks behind the most passionate fan-bases.

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'American Horror Story' gets spooky on social media

Tonight is Halloween, and in honor of the spookiest night of the year, we have an inside look at FX's new hit drama, American Horror Story from SVP Marketing at FX, Sally Daws. The show was only picked-up in July and stars Friday Night Lights favorite Connie Britton (and was co-created by Glee creator Ryan Murphy), and it has leveraged the social web in the short period of time the network had between the show's announcement and air-date.

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