For social TV, ABC’s hit show “Scandal,” whose social media prowess we’ve covered extensively, took home the #ShortyAward for best TV show. The show’s cast live-tweets almost every episode, and is one of the more active shows in terms of promotion ahead of episodes. One of its cast members, Josh Malina, recently spoke with us about the cast’s collective decision to be there for fans on social media.
Our story featuring @SeinfeldToday’s fake twitter account must have given it a bump—it won best fake twitter account. Speaking of Seinfeld, Jerry Seinfeld won the award for best Web Show for his original web series, Comedians in Cars Getting Coffee. Amy Poehler‘s “Smart Girls At The Party” Tumblr won best Tumblr of the year.
In a funny moment, actor Will Ferrell was awarded the Lifetime Achievement award for social media.
“Of all the irrelevant awards out there, meaningless awards, awards that no one has heard of…the Shorty’s are by far the most prestigious,” Ferrell said in a taped acceptance speech.
Another comedian presented in person.