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Posts Tagged ‘analytics’

ListenFirst’s DAR and Why Social TV Analytics Should Include Wikipedia Engagement

WgpodListenFirst Media – a data and analytics company providing insights for brands – last week launched a syndicated rating system for fan engagement with television and film that will be offered on a subscription basis to networks, studios, agencies, and advertisers. Currently, more than 40 major studios, broadcast networks and cable channels, including A+E Networks, AMC Networks, and Universal Pictures, have signed on as launch partners.

While we have seen analytics companies attempt to create social TV metrics for networks, ListenFirst’s ‘Digital Audience Ratings’ (DAR) will also be creating its metrics for movies to help film distributors adjust their marketing strategies on the fly. On the TV front, DAR will give insight into which shows fans are engaging with on a daily basis, regardless of whether they are being watched on major broadcast networks or Netflix, and regardless if they are being watched in real-time or in a time-shifted setting. Read more

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Social Media Strategy Boot Camp

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Who drives the social TV conversation around ‘Homeland’ and ‘The Walking Dead’?

Screen Shot 2013-11-12 at 4.03.44 PMWe’re excited to present the first post in a new series Lost Remote is launching exclusively with Topsy to bring you deeper insights into social TV’s biggest night of the week. Topsy, a leader in social analytics that analyzes “billions of conversations in real-time” will be providing us with insights into the movers and shakers on social for some of Sunday night TV’s biggest shows. For this week, we’re taking a dive into Sunday night (November 11th) highly watched episodes of Homeland and The Walking Dead (be careful for spoilers). Read more

Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?

Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.

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Social TV highlights from the 64th Annual Primetime Emmys

Updated: Hill Holliday has correlated Bluefin's data with the linear ratings and determined that "While there is a ratings peak at the time of the stunt, it's very similar to the other peaks throughout the Emmys airing" and that the stunt "possibly"could have helped increase viewership. Another Emmys have come and gone, which means that the fall TV season is about to kick into high gear. Last nights awards felt a bit like the Modern Family Awards Show, although Jimmy Kimmel's hosting was exceptional. Homeland also did extremely well and Hatfields & McCoys brought home a few well deserved honors. Louis C.K. was also a big winner bringing home two Emmys. What were the social TV highlights, besides of course, Tracy Morgan's mega successful stunt? Trendrr and Bluefin Labs have reported the following.

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Fox launches partnership with trueAnthem to track social TV

Fox has announced a major partnership with analytics shop trueAnthem to track social TV across their properties. The announcement comes just as the fall TV season is about to kick into high gear and social TV buzz will surely follow. The "research and technology partnership" will be "focused on tracking the social sharing of FOX's digital television content and measuring its social influence," according to their announcement. We interviewed Judit Nagy, Vice President of Digital Analytics for Fox about this important dive into social TV analytics

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The most anticipated new fall TV shows are…

Networked Insights has just released a new report on "the most anticipated new TV shows based on viewer conversation across the social web." The report looks at the most anticipated shows from the five major broadcasters (CBS, NBC, FOX, ABC, CW) and describes why they're making predictions about certain shows. Networked Insights said that "this year's analysis was more challenging due to factors indicative of an evolving marketplace" and that "overall, the conversations were less polarizing because the new programs were either modeled after successful shows or had benefited from a halo effect of a well-known showrunner." Here are their findings.

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Exclusive: The most social commercials and brands on TV

Social TV data company Bluefin Labs made a bold move in the social TV space by launching a version of their analytics geared towards brands back in April. A big trend we've seen this past year has been the consistent appearance of major brands investing in and experimenting with social TV. Boston and New York based Bluefin Labs has provided Lost Remote exclusively with their "Social TV Brand-scape," a detailed look at the most social brands, TV commercials and sponsorships...

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Exclusive: How Pinterest is driving results for the Food Network

It's been about six months since Pinterest began to take off as the next big social platform to attract the attention of TV networks. Experimenting has turned into strategizing when it comes to the photo-focused content platform. The Food Network has provided Lost Remote exclusively with compelling data to showcase how their Pinterest strategy is driving engagement.

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