ListenFirst Media – a data and analytics company providing insights for brands – last week launched a syndicated rating system for fan engagement with television and film that will be offered on a subscription basis to networks, studios, agencies, and advertisers. Currently, more than 40 major studios, broadcast networks and cable channels, including A+E Networks, AMC Networks, and Universal Pictures, have signed on as launch partners.
While we have seen analytics companies attempt to create social TV metrics for networks, ListenFirst’s ‘Digital Audience Ratings’ (DAR) will also be creating its metrics for movies to help film distributors adjust their marketing strategies on the fly. On the TV front, DAR will give insight into which shows fans are engaging with on a daily basis, regardless of whether they are being watched on major broadcast networks or Netflix, and regardless if they are being watched in real-time or in a time-shifted setting. Read more