Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.
Posts Tagged ‘analytics’
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Networked Insights has just released a new report on "the most anticipated new TV shows based on viewer conversation across the social web." The report looks at the most anticipated shows from the five major broadcasters (CBS, NBC, FOX, ABC, CW) and describes why they're making predictions about certain shows. Networked Insights said that "this year's analysis was more challenging due to factors indicative of an evolving marketplace" and that "overall, the conversations were less polarizing because the new programs were either modeled after successful shows or had benefited from a halo effect of a well-known showrunner." Here are their findings.
It's been about six months since Pinterest began to take off as the next big social platform to attract the attention of TV networks. Experimenting has turned into strategizing when it comes to the photo-focused content platform. The Food Network has provided Lost Remote exclusively with compelling data to showcase how their Pinterest strategy is driving engagement.