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Posts Tagged ‘apple’

Is Apple About to Make a Big Social TV Play?

AppleLogoTrip Chowdhry, a co-founder and analyst at Global Equities Research, has been interviewing developers ahead of an Apple announcement set for October 16. ”All these developers strongly believe that Apple has opened its Apple TV APIs to some big developers including Facebook, Twitter, CNBC and Disney” Chowdhry said. “These developers feel that Facebook and Twitter APIs may be built into (the) Apple TV Platform API, which if true, could jump-start a completely new TV experience called ‘Social TV.’”

“A new experience called ‘Social TV’”? Really?

Regardless, there appears to be strong evidence that Facebook and Twitter will have the opportunity to integrate social features into the next Apple TV release. Adam Levy of The Motley Fool thinks that all companies involved would benefit: Read more

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now! 
 

You Had To Be There: Apple’s Event Stream a Disaster

It was going to be epic. Until they decided to stream it.

While the biggest shock should have been the announcement of a fancier-than-the-leaks iPhone 6 or an iWatch, or maybe some updates to Apple TV, the second screen moment of the day was Apple’s own live-stream. How much did it stink? Let us count the ways:

First, you had to use Safari. Who does that? applelivestream Read more

7 predictions for social TV in 2014

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CNBC.com

Many of our social TV predictions for 2013 came true. From Amazon’s growth as an original TV content provider, to Netflix’s impact on social TV it was a big year for TV everywhere and the seamless integration of social into the traditional television industry that we’ve known for decades. As 2014 is only hours away here are our predictions for a year that we know will continue uproot and improve TV. Read more

The voice behind Siri revealed in CNN exclusive

siriEight years ago, Susan Bennett – a voiceover actress – recorded for an unidentified client. Now, Bennett has revealed to CNN that she is the voice of Apple’s Siri. Apple has yet to confirm that Bennett is in fact the voice of Siri, but an audio-forensics expert with more than 30 years of experience that CNN spoke with has confirmed that Siri and Susan Bennett are one and the same. Read more

Local TV facing increasing competition in weather and traffic

The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.

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Facebook makes social TV splash with new features, integrations, and metrics

It’s been a big week for Facebook and Instagram as their push into social TV continues and grows. Here’s a roundup of what you need to know. Read more

You can now AirPlay HBO GO onto your Apple TV

The connected device market just got more competitive. While Apple TV doesn’t yet have an HBO GO App, the network just announced that you can now turn your second screen into the main screen by AirPlayingHBO GO from an iOS device to your Apple TV. Read more

How Apple owns social TV with traditional commercials

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. Read more

Exclusive: The most social commercials and brands on TV

Social TV data company Bluefin Labs made a bold move in the social TV space by launching a version of their analytics geared towards brands back in April. A big trend we've seen this past year has been the consistent appearance of major brands investing in and experimenting with social TV. Boston and New York based Bluefin Labs has provided Lost Remote exclusively with their "Social TV Brand-scape," a detailed look at the most social brands, TV commercials and sponsorships...

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In second screen twist, TV series debuts an iBook

It doesn't always take a massive marketing budget and team to produce a second screen experience for a scripted show. TNT's Leverage, which recently began it's fifth season, has become "the first major TV series to do a behind-the scenes episode guide as an iBooks Author title," according to Electric Entertainment, the production company behind the show.

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